Proposed Student Affairs Grad Technology Competencies

Hello everyone!

Over the last few weeks, NASPA TKC Grad Liaisons Kevin Vailliere and Ryan Michaud have been working very diligently to create some draft technology competencies for Students Affairs graduate students. Please take some time to read through their proposal!

A new student affairs professional should be able to…


Put forth a positive, professional identity on social media sites
Manage a departmental, divisional, or program-based blog
Create an engaging PowerPoint (or similar form of media) presentation
Operate Microsoft Office and similar programs in an efficient manner
Operate Adobe Acrobat, especially when using PDFs
Create and manage strong passwords
Teach colleagues how to use technologies mentioned above


Code in basic languages such as HTML, CSS, or JavaScript
Utilize advanced features in standard computer software such as Microsoft
Excel, Publisher, and Word
Create interactive, engaging social media/marketing campaigns
Operate design programs such as InDesign and Adobe PhotoShop
Implement new technology (e.g. tablets and SMART Boards) into educational
and instructional settings
Stay abreast of new trends in technology and social media
Teach colleagues how to use technologies mentioned above


Code in advanced languages such as Perl or C++
Create a viable social media presence for departments or divisions that (a)
engages students and interested parties in an appropriate manner (b) creates
content and (c) keeps interested parties in touch with events and relevant
Use design programs to create aesthetically pleasing flyers, advertisements, and
images that convey important information and enhance departmental reputation
Create a university-approved app for iOS or Android
Teach colleagues how to use technologies mentioned above

Things to include:
Other social media presence
SEO (and SEM)/Marketing tactics (hire marketing firm?)
Internet browser usage? (i.e. Chrome vs. Firefox vs. IE)

If you have comments, questions, or other feedback about this proposal, please send it to or

We are VERY excited about the possibility of having grad competencies in technology, and look forward to hearing your thoughts!

– Ryan Michaud is a graduate student at the University of Maine; Kevin Vailliere is a graduate student at Texas A&M University



  1. #1 by Joseph Ginese (@JoeGinese) on April 23, 2013 - 12:12 pm

    Great first stab at this. I think some of the things you have are a bit too ambitious. Do you know a student affairs grad who has time to learn Perl or C++ while doing their regular coursework ? Or to become an app developer?

    Not impossible but certainly improbable.

    There is certainly overlap here of what could be tech related and what could be communications/marketing related. Seems to make sense that now is as good a time as ever to answer the call that Eric Stoller put out about needing a marketing/communications KC (

    Nice work getting this out there you two, should start some interesting conversations.

  2. #2 by Kathy Rose on April 23, 2013 - 12:22 pm

    It would be very exciting to have Student Affairs staff who possess even the basic competencies that are described in this proposal. However, information that I’ve read has stated that very few higher education graduate programs include technology classes as part of their curriculum. If this is the case, how do you see graduate students acquiring these skills?

  3. #3 by Robert Reff on April 25, 2013 - 10:33 am

    Great job. I agree with Joseph. I think the including coding will cause some graduate students and new professionals to freak out. I think it would be very hard to achieve this competency and maybe outside scope of many student affairs jobs.

    Thanks for working on this!

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