Archive for June, 2013

#SAtech Tweets of the Week!

Hello everyone! Here are some of the #SAtech tweets we found most interesting/helpful/entertaining this week!

Lisa Endersby@lmendersby 2h

Important post from @mbloomingdale. You need to read this if you tweet once a month or 10 times a day.  #sachat

Jake Frasier@jakefrasier 20 Jun

{New Post} Attention to detail: On Creating an Engaging Presentation  // #SAtech #SAgrad

Rachel Luna@RachelHLuna 20 Jun

Helpful tips for #satech newsletter editors RT @writing4web: Accessibility requirements for email newsletters  #a11y

Josh Kohnert@JoshKohnert 20 Jun

{Latest Post} Teach yourself something new in Word with this tutorial! … #satech #edtech

jasonrobert@jasonrobert 20 Jun

{{New blog post}} On the topic of goodbyes  #sachat #satech

Lisa Endersby@lmendersby 20 Jun

Some interesting thoughts on digital identity & telling stories on the Internet from @sarahkpeck  #satech #sachat


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To Friend or not to Friend…

This week I attended a professional development conference and one of the breakout sessions was on social media. I popped into the session and found a panel of five professionals with extensive experience in all things technology including social media. Overall the session was good, they did some baseline assessments of the group to gauge our social media prowess and then got into some of the basics. The talked about definitions, privacy issues, and the like, but one thing they touched on got me thinking. They suggested that higher education professionals should maintain two lives on social media, their “personal” and “professional” profiles.

There are several schools of thought as to holding multiple accounts, but let’s clear a couple things up first. With over 1 billion active users, Facebook sits at the top of the pile when we discuss social media networks. And they explicitly prohibit any individual from holding multiple accounts. LinkedIn also prohibits multiple individual accounts. Twitter enthusiastically says “Yes!” to multiple accounts and several other sites also approve, although not always explicitly.

Whether or not it’s allowed, I pose the question is it necessary? As the line between our personal and professional lives continues to blur (how many of you check your work email in the evenings or on the weekends?), do we really need to create a separate online existence where we post “appropriate” or “professional” items? In this case, I enthusiastically say “No!”. I’m a strong proponent of managing your online presence in through just one identity; albeit in multiple locations.

Here’s how I make it work:

  • Never friend, follow or connect with students without an invitation. I never seek out students on social media. I ALWAYS wait for them to initiate the connection. This is extremely important, especially for students that work for you or who are in your classes. You don’t want to create a situation where a student feels that ignoring or declining your invitation will come with any repercussions. I’ve developed some incredible relationships with students I am connected with through social media, but those connections were always initiated by the students themselves.
  • Remember that everything you post adds to your digital identity. No matter if you are friends with your students or not, whatever you post is out there for people to find. If you don’t want people to see your dirty laundry, don’t post it! We tell our students that, and should follow our own advice.
  • Having your social media sites connected isn’t always a good idea. It’s fair to say, from experience, that most of your Facebook friends probably don’t want to be involved with the #satech chat you’re participating in, or follow your conference sessions at #NASPA13. There are definitely times when you want to post your in multiple places, in those cases you should use a third-party client like hootsuite or TweetDeck.
  • Measure twice, post once. This old home improvement adage translates well to the social media world. Not only are you making sure this is something you really want to post (measuring appropriateness), you’re also taking time to make sure your information is correct and everything is spelled right (measuring correctness).  If you find yourself in a situation where your judgment might be compromised (angry, tired, etc), consider holding off on the post, or checking it three or four or five or more times.

These isn’t meant to be the end all be all list, but this is how I make it work. Build a strong digital identity for yourself, not one for your “professional” self and one for your “personal” self.

Matt Brinton is the Chair of the NASPA Technology Knowledge Community, and the Assistant Director of Student Activities at the Metropolitan State University of Denver in Denver, Colorado.

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#SATech Tweets of the Week!


Linkage Love: Web Development – Student Affairs Women Talk Tech via I ❤ A List Apart

18 Jun

Want to increase traffic to your Facebook page? Take & tag pictures of students w the mascot. Huge returns for us this week!

18 Jun

34 colleges using to engage with students and alumni via

14 Jun {Lastest Post} Quick Story about Digital Literacy

14 Jun

For tips on Welcome Week social media, check out the archive from this week’s chat:

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TKC Updates!

Can you all believe we are already almost halfway through the year? It has been a busy few months here at the TKC. Here are a few of the things we’ve been doing so far this year:

– Working with the NASPA Conference Planning Committee to integrate more tech into the NASPA 2014 conference

– Creating a TKC Leadership Manual

– Creating a webinar on effective presentation skills

– Working on grad and professional competencies around technology

– Partnering on the weekly #SATech Chat

– Developing a new technology academic journal

– Working with NASPA on their new website design

– Updating the NASPA TKC website

– Working on NASPA 2014 program sponsorships

– Continuing to partner with other NASPA knowledge communities

If you have any ideas, or would like to get involved with any of these projects, email Beth @ and she can connect you to the appropriate people!




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#SATech Tweets of the Week!


Marketing trends on Social Media networks (via ):


Tools vs. Emotions: what’s your relationship with technology?


Q3: Here is one way welcomes students through social media:

10 Jun

My reflections on the most recent unconference – from the organizer’s view: Unconference

6 Jun

Will execs/administrators/politicians in next few years have full-time content staff around them?

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Telling Stories

It’s been a busy week for student affairs and technology. On Friday May 31, seen two more Student Affairs Technology Unconferences ran in Texas and Michigan. Following both #satechTX and #satechMI, I was struck by a frequent and powerful theme – using technology to write and share stories.

Storytelling is an ancient art, a historical holdover that implies an evolutionary need to retain and pass on information to new generations. The advent of technology has turned cave wall scribbling into digital bits and bytes.

I have always been an advocate for authorship (as well as awesomeness for those who know me well). Story is a vital part of our work in student affairs; we share in the stories of our students and watch as they take metaphorical pen, paint or crayon to the canvas of life. What results may be messy and hard to interpret, but for each and every student we work with, it is the most beautiful and priceless work of art they will ever own.

At numerous conferences and in a staggeringly large amount of articles, we read about the ‘dangers of social media’. We are told to warn our students (and to heed these same warnings ourselves) about sharing too much at the wrong time, about sharing the wrong things and, somewhat ironically, about not sharing at all. The formerly unwritten rules of communication are now laid out in policies and procedures built out of fear and mistrust. As technology, especially the proliferation of social media, makes it easier and faster to share a lot in very little time we are warned to think first and think critically about sharing our stories with the world.

Of course, I am not advocating for a ‘throw caution to the wind’ or ‘bare it all’ approach to story telling and technology. It is equally selfish, in my mind, to share nothing, as it is to share everything. What matters is the paradoxical mix of having the courage to share a story with the grace and humbleness to share, as often tweeted during the unconference, ‘the right story at the right time’. Right, in this context, is not the opposite of wrong. Rather, it implies patience in reflecting on our own story and understanding the context that we share in. Technology creates infinite possibilities for a story to spread – if everyone could hear your story, what would you want them to know?

– Lisa Endersby is the Manager, Student and Campus Life at Seneca College in Ontario, Canada. She is also working to connect and engage NASPA technology friends and fans in her role supporting Community Engagement in the NASPA Technology Knowledge Community.

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#SATech Tweets of the Week!


Have my and friends discovered the yet? cc


Great little hack with PowerPoint to display a live twitter feed via


Social Media Dimensions Cheat Sheet

5 Jun

4 Reasons Not to Put Interns in Charge of Social Media (and 4 Things They Can Do Instead) Thoughts, ?

4 Jun

An update on ‘s Student Affairs Technology Unconferences:

What #SATech tweets stood out to you this week?

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